Online Certificate Programs in Marketing
- Education Prerequisites: Although undergraduate online marketing certificate programs typically have few requirements, graduate certificates in marketing may require students to earn a bachelor’s degree prior to applying.
- Professional Prerequisites: Undergraduate marketing certificates don’t have a work experience requirement. However, online graduate certificate programs typically expect students to have some work experience in a business or marketing field.
- Average Program Length: 6 months (full time); 2 years (part time)
Due to increasing globalization and the rapid advancement of technology, the business field is in a perpetual state of change. As businesses expand their operations in their current or new markets they will need professionals who know how to inform consumers of their products or services. Individuals who are currently employed in a business or marketing field can therefore benefit from an online marketing certification program. Even the most educated and experienced employees can learn about new ways to market products and services. Individuals who do not have business experience but who hope to switch careers can also benefit from a marketing certificate program.
Completing an Online Certificate Program in Marketing
Students who are enrolled in accredited online certificate programs in marketing may take classes that explore marketing theory, planning, and campaigns. Courses may also discuss techniques for conducting research and making effective marketing decisions. The best online certificate programs should include course work in communications and business as well. Some online certificates offer concentrations for students who want to customize their studies to cover specific topics, such as marketing analysis or product marketing..
Online certificates give students the opportunity to complete assignments on their own time. Class work is typically submitted through an online portal or through email. It’s uncommon for online certification programs to require students to complete internship requirements. However, gaining some professional experience is an excellent way for a student to become more marketable. mMost marketing certificates do not require theses or capstone projects, although some programs may require the completion of research projects..
What Your Online Certificate in Marketing Can Do for You
An individual who is employed in a marketing field can use the skills and experience they gained from online college certificate programs to advance their careers. Professionals who are employed in a business field can also use the online marketing certificate to stay current on new information about marketing in a globalized economy. And individuals who want to switch their careers can use marketing certificates to give them the knowledge they need to succeed in business.
One possible career for graduates of a certificate program in marketing is marketing management. The U.S. Bureau of Labor Statistics (BLS) reports that marketing managers can earn up to $108,260 annually. Another option is that of a sales manager, a position that earns $98,530 annually, according to the BLS. As an alternative, marking professionals can become market research analysts, a career that brings in approximately $60,570 annually, according to the BLS. However, keep in mind that salaries will vary by company and location.
Online Certificate Programs by School
Herzing University - Herzing's online certificate program offers the flexibility, personalization, and support you need to succeed in today's ever-changing job market. Discover Herzing's hands-on coursework, experienced faculty, and student-first approach which sets them apart from other online universities.
Ultimate Medical Academy -
Penn Foster Career School - Penn Foster Career School offers over 85 online career diploma and certificate programs that can help students prepare for a career path in some of today’s fastest growing fields. If you are looking for training in allied health, business, education, or the trades, then Penn Foster Career School is a great choice. Penn Foster Career School is regionally accredited by the Commission on Secondary Schools of the Middle States Association of Colleges and Schools and nationally accredited by the Distance Education Accrediting Commission.