Online Certificate Programs in Public Relations
- Education Perquisites: An online certification program in public relations requires a high school diploma, and a high school transcript. Some programs also require the completion of a bachelor’s degree program.
- Professional Perquisites: A reasonable amount of work experience and knowledge is needed to pursue a public relations online certificate. Most individuals typically have one to two years of work experience, on-the-job training, or vocational training before they obtain an online certificate. Some programs require supervisor and management experience as well.
- Average Program Length: 1 year (full time); 2 years (part time)
An accredited online public relations certificate program is intended for those who have an interest in public relations, marketing, communications, or advertising. A certificate program teaches students how to successfully plan, direct, organize, and coordinate promotional activities that cultivate a public image for clients and businesses. Classes focus on fundraising, planning, directing, and coordinating activities that draw attention to companies, organizations, or causes.
Completing an Online Certificate Program in Public Relations
Online public relations certificates require students to take on a number of individual assignments and group projects. Although the dynamics of these assignments will vary, most of them require students to establish and maintain working relationships with clients and media. Such assignments will encourage them to write press releases, media kits, and fact sheets; identify target media groups to send promotional materials to; manage communication budgets; and develop and maintain a client’s overall communication strategy and public image.
There may be occasions when courses require students to go out and meet clients and work with team members. One or two internships are almost always required to receive a public relations certificate, since working in public relations requires collaborative work with clients. Most certificate programs also feature at least one large group project that have students working one-on-one with a non-profit client. Courses and projects are designed to teach students how to successfully interact with clients, media, and the public at large.
What Your Online Certificate in Public Relations Can Do for You
A majority of accredited universities offer bachelor’s degrees in public relations and communications. However, many students may prefer to obtain a certificate in public relations as opposed to a bachelor’s degree, since on-the-job training and work experience are among the most essential factors in succeeding in public relations. Perhaps the greatest benefit of obtaining a certificate as opposed to a bachelor’s degree is that students will be able to choose a specialty right away, such as non-profit PR, hospitality PR, government PR, fashion PR, and so on. Most bachelor’s degree programs, on the other hand, require students to take an intensive course load before they’re allowed to identify a specialty.
An online certificate program in public relations provides the technical knowledge individuals will need to successfully work in public relations, communications, advertising, and marketing. Many of the courses within the certificate program focus on developing strategic thinking and management communication skills. These theoretical frameworks may help certificate graduates advance quickly within the public relations industry. With the right work ethic and an online certificate, students can thrive as an effective public relations agent in today’s competitive job market.
Online Certificate Programs by School
Herzing University - Herzing's online certificate program offers the flexibility, personalization, and support you need to succeed in today's ever-changing job market. Discover Herzing's hands-on coursework, experienced faculty, and student-first approach which sets them apart from other online universities.
Ultimate Medical Academy -
Penn Foster Career School - Penn Foster Career School offers over 85 online career diploma and certificate programs that can help students prepare for a career path in some of today’s fastest growing fields. If you are looking for training in allied health, business, education, or the trades, then Penn Foster Career School is a great choice. Penn Foster Career School is regionally accredited by the Commission on Secondary Schools of the Middle States Association of Colleges and Schools and nationally accredited by the Distance Education Accrediting Commission.